E-commerce Profit Intelligence
Know Your Real Profit Before You Sell.
Calculate your true unit economics across Amazon, Walmart and Shopify — before you price, advertise or scale.
3 free analyses • No credit card required
Product Analysis · Amazon US · FBA
Insulated Water Bottle 32oz
Selling Price
$49.99
Contribution Profit
$14.07
Contribution Margin
28.15%
Profit Before Ads
$21.07
Break-even ROAS
2.37x
Target Price (30%)
$52.18
Revenue · Costs · Profit
Where your money goes
- Landed cost$15.00
- Platform fees$7.70
- Fulfillment$5.22
- Advertising$7.00
- Returns$1.00
- Profit$14.07
Immediate visual proof
One Sale. Every Cost.
Your Real Profit.
Selling Price
$49.99
Landed Cost
-$15.00
Platform Fees
-$7.70
Fulfillment
-$5.22
Advertising
-$7.00
Returns
-$1.00
Real Contribution Profit
$14.07
Three channels, one engine
Built for How Each Channel Really Charges.
Channel-specific fee rules — not one generic percentage.
Amazon US
Marketplace · FBA- Referral Fee (15%)-$7.50
- FBA Fulfillment-$5.22
- Monthly Storage-$0.20
- Product, ads & returns-$23.00
Example Product Scenario
Calculate Amazon ProfitWalmart US
Marketplace · WFS- Referral Fee (15%)-$7.50
- WFS Fulfillment-$4.95
- Monthly Storage-$0.07
- Product, ads & returns-$23.00
Example Product Scenario
Calculate Walmart ProfitShopify US
Store platform · DTC- Payment Processing-$1.75
- Fulfillment (3PL)-$8.50
- Plan Allocation-$0.29
- Product, ads & returns-$23.00
Example Product Scenario
Calculate Shopify ProfitBefore / after
Revenue Doesn't Tell the Whole Story.
Without ProfitPilot
Selling Price
$49.99
Product Cost
$12.40
"Looks profitable."
- Marketplace fees???
- Fulfillment???
- Advertising???
- Returns???
With ProfitPilot
ExampleRevenue
$49.99
Total Variable Costs
$35.92
Contribution Profit
$14.07
Contribution Margin
28.15%
Break-even CAC
$21.07
Break-even ROAS
2.37x
ProfitPilot PRO
Know More Than Your Margin.
ProfitPilot PRO shows the financial limits behind every sale.
Break-even CAC
How much acquisition cost your economics can support.
Break-even ROAS
Understand your estimated advertising break-even point.
Profit Intelligence
Example AnalysisProfit Before Ads
$21.07
Break-even CAC
$21.07
Maximum CAC @ 20%
$11.07
Break-even ROAS
2.37x
Break-even Price
$33.43
Target Price @ 30%
$52.18
Target Selling Price
Model the price required for your target margin.
Maximum CAC
See your acquisition limit at your selected margin.
Maximum Acquisition Cost
ExampleMaximum CAC @ 20%
$11.07
Break-even CAC
$21.07
A visualization of calculated inputs — not a guaranteed recommendation.
ROAS vs break-even
ExampleKnow how your current advertising assumptions compare with your estimated break-even economics.
Scenario Simulator
Change the Numbers Before You Change the Business.
Adjust assumptions
Baseline · Amazon FBA
- Price$49.99
- Landed cost$15.00
- Fees + fulfillment$12.92
- CAC$7.00
- Profit$14.07
- Margin28.15%
Scenario
- Price$54.99
- Landed cost$14.00
- Fees + fulfillment$13.94
- CAC$7.00
- Profit$19.05
- Margin34.64%
Δ Profit
+$4.98
Δ Margin
+6.49 pp
Channel comparison
One Product. Three Channels.
Different Economics.
| Metric | Amazon US · FBA | Walmart US · WFS | Shopify US · 3PL |
|---|---|---|---|
| Selling Price | $49.99 | $49.99 | $49.99 |
| Landed Cost | $15.00 | $15.00 | $15.00 |
| Platform Fees | $7.50 | $7.50 | $2.04 |
| Fulfillment | $5.22 | $4.95 | $8.50 |
| Storage (30 days) | $0.20 | $0.07 | — |
| Contribution Profit | $14.07 | $14.47 | $16.45 |
| Contribution Margin | 28.15% | 28.95% | 32.91% |
| Break-even CAC | $21.07 | $21.47 | $23.45 |
| Break-even ROAS | 2.37x | 2.33x | 2.13x |
| Target Selling Price (30%) | $52.18 | $50.95 | $47.83 |
Insulated Water Bottle 32oz: $49.99 price, $15.00 landed cost, $7.00 advertising and $1.00 returns allowance per sale; 1.2 lb, 10×4×4 in. Calculated by the ProfitPilot engines with each channel’s own fee rules verified 2026-09-27.
How it works
Three Steps to Know Your Numbers.
Enter Your Product
Choose Your Channel
See Your Real Economics
Profit
$14.07
Margin
28.15%
Pricing
Start Free. Go PRO When You're Ready.
ProfitPilot PRO
$149
/year$12.42/month billed annually
Save $79/year- Unlimited Analyses
- CAC Intelligence
- ROAS Intelligence
- Target Pricing
- Scenario Simulator
- Channel Comparison
Or $19/month, billed monthly
ProfitPilot Seller Toolkit
Optional Add-on · $47 one-timeLanded Cost
Supplier Cost
Inventory ROI
Cash Flow
Launch Budget
Profit Projection
The ProfitPilot ecosystem
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Core Profit Intelligence
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Profit Accelerator
30-Day Implementation
Masterclass
E-commerce Profit Education
FAQ
Frequently Asked Questions
Is ProfitPilot free?
Yes. You can run up to 3 free profit analyses without subscribing to PRO.
Do I need a credit card to try it?
No. You can start with the FREE version without entering a credit card.
Which sales channels are supported?
ProfitPilot currently supports Amazon US, Walmart US and Shopify US.
Does ProfitPilot calculate Amazon FBA fees?
ProfitPilot supports applicable stored Amazon FBA fee rules based on the information you provide. When an automatic rule isn't available, the calculator can require manual input rather than inventing a fee.
Does it calculate Walmart WFS?
Yes. ProfitPilot supports stored Walmart WFS rules including applicable weight, dimensional and fulfillment rules.
Does it support Shopify?
Yes. ProfitPilot supports Shopify US economics, including stored published payment-processing rules where available, custom rates and seller-provided fulfillment costs.
Can I use my own fees?
Yes. Manual and custom rates are supported where appropriate, which is useful when your actual costs differ from published standard rates.
What is Break-even CAC?
It's the estimated acquisition cost at which your contribution profit reaches approximately $0 based on the inputs and costs included in your analysis.
What is Break-even ROAS?
It's the estimated return on ad spend corresponding to your break-even acquisition economics.
Can ProfitPilot tell me what price to charge?
PRO can estimate a Break-even Selling Price and Target Selling Price based on your selected target contribution margin and the assumptions entered. These are estimates, not guarantees or financial advice.
Is ProfitPilot affiliated with Amazon, Walmart or Shopify?
No. ProfitPilot is an independent profit intelligence tool and is not affiliated with, endorsed by, or sponsored by Amazon, Walmart or Shopify.
Know Your Real Profit Before You Sell.
Calculate your profit. Understand your limits. Then decide where to scale.
3 free analyses • No credit card required
ProfitPilot provides estimates based on user-supplied information and stored fee rules. Actual marketplace fees, payment processing, advertising performance, returns, fulfillment, taxes and results may differ. Values shown on this page are examples. Not affiliated with Amazon, Walmart or Shopify.